The Our Balbriggan brand marries the colours of the sea and Balbriggan beach, signified by a heart drawn in the sand. A local phrase, it was allied to two calls to action – Imagine The Possibilities and Get Involved – to form a powerful message of change through public engagement. The Our Balbriggan campaign saw 26% of the town’s population take the public consultation survey and united the community behind the process.
Throughout the process we created a series of videos that engaged local people and built a thriving online community on social media. This activity was complemented by highly targeted paid social campaigns and email marketing, which kept the local population and key stakeholders updated at all times.